The public relations handbook
Theaker, Alison2012
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This work combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It traces the history and development of public relations, explores ethical issues and advises on training and entry into the profession.
Main title:
The public relations handbook / Alison Theaker.
Author:
Edition:
4th ed.
Imprint:
London : Routledge, 2012.
Collation:
xvi, 487 p. : ill. ; 25 cm.
Series title:
Notes:
Previous ed.: 2008.Includes bibliographical references and index.
ISBN:
9780415598149 (pbk)
Language:
English
BRN:
69022