Marketing for dummies
2009
Books
Find it!
Marketing is one of the most important aspects in business, but it's also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straightforward guide leads you through every aspect of marketing.
Main title:
Marketing for dummies / by Ruth Mortimer ... [et al.].
Author:
Edition:
2nd ed., UK ed.
Imprint:
Chichester : Wiley, c2009.
Collation:
xviii, 402 p. : ill. ; 24 cm.
Notes:
Includes index.
ISBN:
9780470741795 (pbk)
Language:
English
BRN:
44717