The ride of a lifetime : lessons in creative leadership from the CEO of the Walt Disney Company
Iger, Robert2019
Books
The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. 'I knew there was nothing to be gained from arguing over the past', Iger writes. 'The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go'. It came down to three clear ideas: (1) Create the highest quality content Disney could produce. (2) Embrace and adopt technology instead of fighting it. And (3) Think bigger - think global - and turn Disney into a stronger brand in international markets.
Main title:
Author:
Iger, Robert, author
Imprint:
London : Bantam Press, 2019.
Collation:
xxiii, 246 pages, 8 unnumbered pages of plates : illustrations (colour) ; 25 cm
ISBN:
9781787630468 (hbk. :)
Language:
English
Subject:
BRN:
1187363