Uncommon sense, common nonsense : why some organisations consistently outperform others
Goddard, Jules2013
Books
This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories. It puts forward the notion that the application of uncommon sense, thinking or acting differently from other organisations in a way that makes unusual sense, is the secret to competitive success.
Main title:
Uncommon sense, common nonsense : why some organisations consistently outperform others / Jules Goddard and Tony Eccles.
Author:
Goddard, Jules, authorEccles, Tony, author
Imprint:
London : Profile, 2013.
Collation:
256 pages ; 20 cm
Notes:
Originally published: 2012.
Audience:
Specialized.
ISBN:
9781846686023 (pbk. :)
Language:
English
BRN:
838024