Develop your marketing skills
Richardson, Neil, 1963 January 25-2011
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It is important to understand what marketing is and how it can be integrated into your business in order to improve its competitive advantage. This guide outlines the key concepts and principles which govern the subject of marketing such as product management, market research, communications, and creating a marketing plan.
Main title:
Develop your marketing skills / Neil Richardson and Ruth Gosnay.
Imprint:
London : Kogan Page, 2011.
Collation:
vi, 168 p. : ill. ; 22 cm.
Series title:
Notes:
At head of title: The Sunday Times.Originally published: 2008.Includes bibliographical references.
ISBN:
9780749462246 (pbk)
Language:
English
Added title:
BRN:
716687