Sticky marketing
Leboff, Grant2010
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This title analyses the traditional view of marketing - what most people are still doing - and why it worked. It then assesses why it doesn't work now and, with practical answers to real problems, describes what you can do about it.
Main title:
Sticky marketing / Grant Leboff.
Author:
Imprint:
London : Kogan Page, 2010.
Collation:
224 p. ; 24 cm.
ISBN:
9780749460501 (hbk)
Language:
English
Related title:
Sticky marketing [electronic resource]
BRN:
432525
Find it!
Total copies: 1