Brand success : how the world's top 100 brands thrive and survive
Haig, Matt, 1975-2011
Books
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Main title:
Author:
Haig, Matt, 1975-, author
Edition:
Second edition.
Imprint:
London : KoganPage, 2011.
Collation:
vii, 296 pages ; 22 cm
Notes:
Previous edition: published as Brand royalty. 2004.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780749462871 (pbk. :)
Language:
English
Added title:
Subject:
BRN:
2488184