How to write better copy
Harrison, Steve2016
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Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, this book will help you write better copy. It starts with the thinking before the writing, and how to create the all-important brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader.
Main title:
How to write better copy / Steve Harrison.
Author:
Harrison, Steve, author
Imprint:
London : Bluebird, 2016.
Collation:
177 pages ; 20 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781509814572 (pbk. :)
Dewey class:
659.132
Language:
English
BRN:
1864437