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Brand breakout : how emerging market brands will go global

Kumar, Nirmalya2013
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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Main title:
Brand breakout : how emerging market brands will go global / Nirmalya Kumar & Jan-Benedict E.M. Steenkamp.
Author:
Kumar, NirmalyaSteenkamp, Jan-Benedict E. M.
Imprint:
Basingstoke : Palgrave Macmillan, 2013.
Collation:
256 pages ; 24 cm
ISBN:
9781137276612 (hbk)
Dewey class:
658.827
Language:
English
Subject:
Branding (Marketing)Brand name productsBranding (Marketing) -- Developing countriesBrand name products -- Developing countriesBusiness and Management
BRN:
1631604
Bookmark link:
https://reading.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1631604

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Remove Brand breakout : how emerging market brands will go global from your current listSave Brand breakout : how emerging market brands will go global to your current list

Total copies: 1

Availability by location
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