Essentials of marketing
Baines, Paul, 1973-2013
Books
Find it!
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
Main title:
Essentials of marketing / Paul Baines, Chris Fill, Kelly Page.
Author:
Imprint:
Oxford, United Kingdom : Oxford University Press, [2013]©2013
Collation:
xxiii, 413 pages : illustrations (black and white, and colour) ; 25 cm
Notes:
Includes QR codes.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780199646500 (pbk. :)
Dewey class:
658.8
Language:
English
Subject:
BRN:
1507767