How to win campaigns : communications for change
Rose, Chris, 1956-2010
Books
This comprehensive exploration of what works in campaigning is a practical 'how-to' guide for using the principles and strategies of effective campaigning as a new form of public politics.
Main title:
How to win campaigns : communications for change / Chris Rose.
Author:
Edition:
2nd ed.
Imprint:
London : Earthscan, 2010.
Collation:
xi, 381 p. : ill., map ; 22 cm.
Notes:
Previous ed.: 2005.Includes bibliographical references and index.
ISBN:
9781849711142 (pbk)
Dewey class:
361.2
Language:
English
BRN:
1423484