All marketers are liars : the power of telling authentic stories in a low-trust world
Godin, Seth2007
Books
Find it!
Total copies: 1
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.
Main title:
Author:
Imprint:
London : Penguin, 2007.
Collation:
xiii, 186 p. : ill. ; 20 cm.
Notes:
Originally published: New York: Portfolio, 2005; London: Michael Joseph, 2006.Includes index.
ISBN:
9780141025025 (pbk)
Dewey class:
658.8
Language:
English
BRN:
1368262
Find it!
Total copies: 1